S&R Intention Bracelet - IKIGAI Collection Story: What is IKIGAI?

Ikigai: an ancient Japanese philosophy that means “your reason for being”

Inspired by its namesake, the Ikigai Collection is an expression of your life purpose, your bliss and moments that spark your inner fire.

Rooted in longevity and happiness, the ancient Japanese believed that an authentic, meaningful life could only be lived through the daily practice of Ikigai. From unearthing the purpose of your soul path to relishing in the little things that bring great joy, Ikigai reminds us to nurture our passions, our dreams and our subtle inspirations, ensuring every morning, as we rise with the sun, we awaken with a burning force to live and to love, with purpose.

A collection of handpicked natural crystals and stones that ignite the power of purpose, gifted by Mother Nature, each bracelet carries the energy of life force, creating space for more clarity, guidance and intention towards your reason for being.

Carving a path that leads to a life of belonging, fulfilment and the simplicity of joy.